In Summer 2008, leading luxury hotel chain Jumeirah will be launching its first Asian hotel in Shanghai, China. As a retainer client, Upstream is providing Jumeirah with a full range of media relations services.Jumeirah Comes to Asia
More: China | Client News | Jumeirah | ShanghaiIn Summer 2008, leading luxury hotel chain Jumeirah will be launching its first Asian hotel in Shanghai, China. As a retainer client, Upstream is providing Jumeirah with a full range of media relations services.The Kia X Games Asia 2007 Come to China
More: China | Client News | Kia X Games Asia | Shanghai
ESPN is organising China's first extreme sports event, the Kia X Games Asia 2007, to be held in May 2007.Considered the pinnacle of global action sports competition, the event will showcase 200 of Asia's and the world's best action sport athletes as they compete in BMX freestyle, aggressive in-line skating, skateboarding and sport climbing.
The Chinese Burger Kingdom Expands
More: Burger King | China | Client News | Shanghai
Burger King's recently opened a new restaurant in Shanghai's Super Brand Mall. As well as producing the media invitations and on-site support, Upstream arranged an opportunity for the media to see how BK's Whoppers are flame grilled to perfection.
Upstream also promoted a BK eating contest tha
Nokia Successfully Trials Anti-Counterfitting Technology in China
More: China | Client News | Nokia | Shanghai
Nokia's NFC technology is a short-range, contactless technology that was trialed in China as means to identify illegally produced fireworks and firecrackers. It can also be applied to a range of sectors where strict quality or product control is required, such as pharmaceuticals, food, alcohol and automobile parts. Upstream Shanghai provided the PR support for the press conference announcing this Youth Events and Music Downloads for an International Phenomenon
More: China | Client News | Shanghai | Wild Animus
Wild Animus, a collection of music and artworks that express the creativity of Rich Shapero has officially landed in China. Upstream Shanghai coordinated a multi-faceted test campaign including development of a Chinese website (www.wildanimus.cn) offering free downloads, a mobile WAP site, buzz generating events and an exclusive party. With thousands of downloads so far, the campeBay EachNet and Tom Online Press Conference
More: China | Client News | eBay | Shanghai | Tom Online
In December, Upstream staged a joint news conference for Gazeley delivers on China's retail growth potential
More: China | Client News | Gazeley | Shanghai | Wal-Mart
Chinas booming retailers require increasingly sophisticated logistics support, and Upstream Helps Launch Toys R Us In China
More: China | News Releases | Shanghai | Store Launch | Toys R UsLondon and Hong Kong, November 3, 2006 – Upstream Marketing and Communications Inc. (“Upstream”, Stock Code UPS LN), the leading Asia Pacific-focused corporate and marketing communications services network, has been retained by Toys "R" Us Asia, to assist with publicity and related activities in connection with the launch of its flagship Chinese store, expected to be China’s largest, in Shanghai's Super Brand Mall...
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Toys R Us Comes to China (Shanghai)
More: China | Client News | Shanghai | Toys R Us
Over the past few years, Upstream has worked to promote numerous multinational companies in the Asia Pacific region. In September, Upstream Asia in Shanghai developed and coordinated a press event for Toys "R" Us Asia, who under the ownership of Li & Fung Retailing Group, announced that it is launching its flagship Chinese store at Shanghai's Super Brand Mall.SKF Technical Press Day (Shanghai & Beijing)
More: Beijing | China | Client News | Shanghai | SKF
This year, SKF's annual Technical Press Day took place in Shanghai. The event started at the Regent hotel for various technical presentations and group media interviews covering each of SKF's core business areas in the field of of rolling bearing and seal solutions. This was followed by a media lunch at the hotel, where journalists got the opportunity to eat with SKF's managers and ask those burning questions.