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Catwalk looks conceal boardroom powers

O2’s multimedia Xda Atom Life White PDA makes colourful entrance

Sydney, 10 July 2007 - O2 today introduces the Xda Atom Life White, a pure white PDA-phone that packs a heavyweight multimedia punch. Aimed at people who want to get the job done with style, the new Xda Atom Life White lets you get the most out of every moment, wherever you are.

The Xda Atom Life White gives you:

• Clean lines and chrome accents that attract envious looks
• Rich connectivity that makes business a pleasure
• A multimedia powerhouse for personal entertainment
• A tool that lets you work, have fun and be creative
• The ability to express your lifestyle, your way

“When it comes to mobile devices, people today are looking for style with substance. They want to be able to work and play with ease, using a tool that says something about them,” said Mak Min Huey, Marketing Manager for O2 in Oceania. “With the new Xda Atom Life White we are helping customers take that crossover step from choosing between looks or functionality, to having both.”

The limited edition Xda Atom Life White has a polished white cover, enhanced with chrome band, and comes equipped with stereo Bluetooth® headset and stylish white leather pouch. Weighing only 145 grams - smaller even than the popular Xda Atom - this ultimate lifestyle tool is your portable dashboard for wherever life takes you, powering you at home, at work and at play.

Entertainment in your hand
Designed as a multimedia device for the best in personal entertainment, the Xda Atom Life White has a brilliant 262k-colour 2.7” LCD screen with revitalised O2 MediaPlus interface. Immerse yourself in vibrant video games – delivered in SRS WOW HD surround sound – or go trigger happy with the in-built 2.0 megapixel camera to capture every moment.

You can even create the soundtrack to your life with instant MP3 music playback and stereo Bluetooth® headset, or use the dual stereo speaker to share your tunes.

A connected life
Keep up to speed with the latest gossip, news, music, clips and sports with stunningly fast connectivity. The HSDPA and 3.5G-enabled Xda Atom Life White lets you add the latest music podcasts to your library, watch YouTube clips or stream sports clips smoothly. Express yourself by making your own music and home videos, or make 3G video calls on the go.

Wherever you are, you’ll be able to share multimedia files and photo-video blog your latest adventures and share them with the world! Built-in Bluetooth® and Wireless LAN connect you to the convenience of wireless networks everywhere and a whopping 1GB of onboard memory means you can store all your multimedia files with ease.

A productive life
The turbocharged Xda Atom Life White is the fastest Windows Mobile PDA-phone available; complete with Windows Mobile 6 and Intel XScale® PXA 270 processor. Stay up-to-date with your Microsoft® Office Outlook® Mobile everywhere you go and enjoy superb device data protection with Microsoft’s Messaging and Security Feature Pack so you can safely take care of every work and lifestyle need.

Pricing & availability
The Xda Atom Life White will retail at AUD$1,299, inclusive of GST and a one-year local warranty. It is available from selected IT and phone distributors and retail outlets throughout Australia.

More information is available at SeeO2.com.

About O2 Asia Pacific and Middle East
O2 Asia Pacific and Middle East (“O2 AP & ME”) is a member of Telefónica O2 Europe, a leading provider of mobile communications services in Europe with more than 37 million active customers. Part of the Telefónica group, O2 AP & ME provides customers throughout Asia Pacific and Middle East with innovative, premium mobile data devices and services that enhance everyday business solutions and lifestyle needs.

The company is headquartered in Singapore, with offices in Australia, Malaysia and Korea and a sister company in Hong Kong; apart from Singapore, Australia, Malaysia and Hong Kong, it also distributes in Indonesia, Thailand, India, United Arab Emirates, Kingdom of Saudi Arabia, Kingdom of Bahrain, Kuwait, Taiwan, Pakistan, Philippines and Vietnam.

Press Contacts
For more information, please contact:

Kenny McGilvary or Carolyn Coon
Upstream Australia
E: kenny.mcgilvary@upstreamaustralia.com
Tel: +61 2 9377 1111

More: Australia | O2

O2 Embraces Microsoft Windows Mobile® 6

Free upgrades available for Xda Atom Life and Xda Zinc

Sydney, Australia, 03 July 2007 – O2 Asia Pacific and Middle East (“O2 AP & ME”), the leading provider of innovative, premium mobile data devices and services in the Asia-Pacific and Middle East markets, has announced plans for launching the new Windows Mobile® 6 operating system across its family of devices.

O2 has already completed testing of Windows Mobile 6 on the multimedia powerhouse Xda Atom Life and champion messaging device Xda Zinc. Registered users will be immediately able to access free downloads of Windows Mobile 6 Professional from O2’s portal: www.SeeO2.com. O2’s helpdesk will also be able to guide users through the download. O2 will honour prevailing warranty terms and conditions if the upgrade is performed via the above authorised channels.

“O2 typically initiates a stringent testing process to ensure that all software incorporated into our devices work efficiently and effectively. This is to prevent possible software faults and integration issues,” explained Mak Min Huey, Marketing Manager O2 Oceania. “We need to ensure that the special applications that O2 has developed for an improved user experience, like O2 SMS Plus and O2 MediaPlus, work seamlessly on the new operating system.”

In the meantime, O2 has begun testing the new Windows Mobile platform on its upcoming products, including the Xda Flame, the first PDA-phone to offer a dedicated graphics processor for better business performance and multimedia capability. It plans to move the rest of its 2007 product roadmap onto the Windows Mobile 6 platform and will announce them throughout the rest of the year.

Delivering Great Performance and Value
With a host of new features and enhancements, Windows Mobile 6 provides improved value for customers in several key areas, including messaging and collaboration, infrastructure interoperability, security features and platform development.

Windows Mobile 6 delivers the ability to view email in its original rich HTML format with live links to Web and SharePoint® sites. This means text and images are displayed as they would be on a PC, and are available from a corporate email server such as Exchange Server 2007, from Web-based accounts such as Windows Live™ Hotmail or from a myriad of other popular service providers. Windows Mobile 6 also includes Windows Live for Windows Mobile, which provides customers with a rich set of Windows Live services. For example, now through Windows Live Messenger, users can chat with more than one person at one time, express themselves through animated figures, quickly send a file or image, or record and send voice notes.

This platform also offers the most genuine Microsoft Office system experience in mobile versions of Office Outlook®, Office Word, Office Excel® and Office PowerPoint® by bringing capabilities once available only on the PC versions of these products to the small screen. This allows users to neatly view, navigate and edit Word documents and Excel spreadsheets in their original formatting, without affecting tables, images or text, and to view presentations on their mobile device.

All Windows Mobile 6-powered devices include Direct Push Technology for up-to-date email delivery and automatic synchronisation of Outlook calendars, tasks and contacts through Microsoft Exchange Server, as well as a set of important device security and management features, such as a remote wipe capability for stolen and lost devices.

“O2’s aim is to embrace technology innovation that enhances the user experience, whether hardware or software,” said Mark Billington, CEO, O2 AP & ME. “Windows Mobile 6 promises to offer significant benefits including improved ease of use, higher productivity and efficiency for our customers.”

For more information on the free Windows Mobile 6 upgrade, please log on to SeeO2.com.


About O2 Asia Pacific and Middle East
O2 Asia Pacific and Middle East is a member of Telefónica O2 Europe, a leading provider of mobile communications services in Europe with more than 37 million active customers. Part of the Telefónica group, O2 AP & ME provides customers throughout Asia Pacific and Middle East with innovative, premium mobile data devices and services that enhance everyday business solutions and lifestyle needs. The company is headquartered in Singapore, with offices in Australia, Malaysia and Korea and a sister company in Hong Kong; apart from Singapore, Australia, Malaysia and Hong Kong, it also distributes in Indonesia, Thailand, New Zealand, India, Nepal, Bangladesh, Sri Lanka, United Arab Emirates, Kingdom of Saudi Arabia, Kingdom of Bahrain, Kuwait, Taiwan, Pakistan, Philippines and Vietnam.

Press Contacts
For more information, please contact:
Kenny McGilvary or Carolyn Coon, Upstream Australia
E: kenny.mcgilvary@upstreamaustralia.com
T: 61 2 9377 1111


More: Australia | O2