In June, Upstream won a major regional account in a competitive pitch against 12 other agencies. Upstream will serve SWIFT (the industry-owned co-operative supplying secure, standardised messaging services and interface software) in seven countries - Hong Kong, China, Korea, Taiwan, Japan, Singapore and Australia. This regional account will be managed in Hong Kong with Upstream reporting directly to SWIFT's Asia Pacific leadership team. As well as managing SWIFT's regional and local communications programs, Upstream will provide strategic counsel, media relations/outreach, events management and media monitoring.SWIFT Targets Asia
More: Asia | Client News | SWIFT
In June, Upstream won a major regional account in a competitive pitch against 12 other agencies. Upstream will serve SWIFT (the industry-owned co-operative supplying secure, standardised messaging services and interface software) in seven countries - Hong Kong, China, Korea, Taiwan, Japan, Singapore and Australia. This regional account will be managed in Hong Kong with Upstream reporting directly to SWIFT's Asia Pacific leadership team. As well as managing SWIFT's regional and local communications programs, Upstream will provide strategic counsel, media relations/outreach, events management and media monitoring.
In June, Upstream won a major regional account in a competitive pitch against 12 other agencies. Upstream will serve SWIFT (the industry-owned co-operative supplying secure, standardised messaging services and interface software) in seven countries - Hong Kong, China, Korea, Taiwan, Japan, Singapore and Australia. This regional account will be managed in Hong Kong with Upstream reporting directly to SWIFT's Asia Pacific leadership team. As well as managing SWIFT's regional and local communications programs, Upstream will provide strategic counsel, media relations/outreach, events management and media monitoring.