Fiat Speeds Up in China

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FiatFiat, the Italian owner and producer of some of the world's most famous cars has asked Upstream to represent the company as it aggressively pursues a growing share of the Chinese market. Upstream is aiding Fiat with its strategic, corporate and issues communications, as well as initiating a program of business and automotive media engagement to explain and promote its strategy in China, the world's most important emerging car market.