Upstream Australia specialises in strategic brand and public relations consulting. We offer full-service corporate and marketing communications services across many industry sectors and disciplines. We start with our client's business objectives and strategies in order to build results-oriented communications campaigns that help achieve these objectives.
Upstream provides strategic counseling on branding and campaign planning to senior client executives at the CEO, managing director, marketing director and public affairs level. The scope of services includes research, positioning, messaging, creative development, media selection and budgeting. Representative assignments include strategic M&A communications support for a Fortune 500 company, brand development for numerous Australia-based companies, and a strategy to roll out a new brand across several Asia-Pacific markets.
Corporate and marketing communications services
Upstream offers a full range of public relations services, including campaign development, media relations, crisis and issues communications, and media training. Services provided to clients include creative services, sponsorship arrangement, staging news conferences, preparing and distributing news releases, arranging executive interviews, placing feature stories, writing by-lined and editorial articles and media monitoring. Representative assignments include arranging new product launches, brand communications for social networks and telcos, and business and trade marketing communications for multinational companies expanding their business in Australia.
Technology, media and telecommunications practice
Upstream has deep, authoritative expertise in both business-to-business and consumer technology communications. Services include positioning and messaging, trade and consumer events, media relations, and on- and off-line promotion. Clients include global leader corporations expanding their businesses in Asia Pacific, consumer tech brands such as mobile phones, niche leaders in sectors such as financial services and education, and companies that are launching new products or brands that are entering new markets.
Consumer, lifestyle, social networking and destination marketing practice
Australian consumers continue to ride a wave of economic confidence. Consumer sentiment remains buoyant and the country’s unemployment rate is at a 32-year low. As recent tax cuts begin to kick in, Australians continue to spend on the latest personal devices and home entertainment appliances. These trends, and others throughout Asia Pacific, are driving demand for branding and communications services as companies reach out for a share of the burgeoning Asia-Pacific market. Upstream's services include brand launches and introductions, marketing campaigns that integrate traditional and new media channels, consumer promotions; and publicity.
Corporate and financial services practice
Capital markets in the key financial hubs of Asia-Pacific continue to expand and develop, driven by strong underlying GDP growth, and the trends of deregulation and globalization. Upstream provides corporate communications and financial communications services to local listed companies and multinationals. In Australia, Upstream provides messaging and media outreach counsel to companies servicing the country’s diverse financial markets.
In China, now all sectors of the financial markets are opening up and Chinese companies seeking access to global capital markets are driving demand for financial communications services. Upstream provides corporate positioning and messaging, IPO communications support, financial relations and investor relations services.
China market entry support (through Upstream offices in China)
Upstream has been serving the needs of multinational clients in China since 2003. Services include messaging and branding consultancy, national and local market communications, vertical trade market communications, promotions, media relations, collateral materials and events. Representative assignments include organizing participation in major events such as the Auto China trade show, CEO visits to China, media briefings, trade and dealer education seminars and product launches.
Web presence/digital marketing and e-distribution
Asia Pacific now has the largest percentage of Internet users (36% of the global total). Australia has the third highest Internet penetration in the world and 75% of households have broadband access. Perceptions of brands and information about companies increasingly come from the web, and Upstream offers clients integrated corporate and marketing communications services that bridge the on- and off-line worlds. Upstream provides clients with a range of services to help them maximize the power of the medium. The company advises clients on their web presence, digital marketing campaigns, search and use of streaming video/webcasts. Upstream operates its own proprietary electronic distribution platform with a regional database of more than 10,000 named journalists and editors that generates revenue from Upstream clients and other companies using the service.
Promotions, events and collateral
Upstream creates innovative solutions for clients that help drive brand image and sales. Services include arranging marketing partnerships, winning product awards, organising special events and exhibitions, arranging speaking opportunities, recommending sponsorships, creating brochures and other collateral, and executing promotions and competitions.
- Strategic branding and public relations consultancy
- Corporate and marketing communications services
- Technology, media and telecommunications practice
- Consumer, lifestyle, social networking and destination marketing practice
- Corporate and financial services practice
- China market entry support (through our offices in China)
- Web presence/digital marketing and e-distribution
- Promotions, events and collateral
Upstream provides strategic counseling on branding and campaign planning to senior client executives at the CEO, managing director, marketing director and public affairs level. The scope of services includes research, positioning, messaging, creative development, media selection and budgeting. Representative assignments include strategic M&A communications support for a Fortune 500 company, brand development for numerous Australia-based companies, and a strategy to roll out a new brand across several Asia-Pacific markets.
Corporate and marketing communications services
Upstream offers a full range of public relations services, including campaign development, media relations, crisis and issues communications, and media training. Services provided to clients include creative services, sponsorship arrangement, staging news conferences, preparing and distributing news releases, arranging executive interviews, placing feature stories, writing by-lined and editorial articles and media monitoring. Representative assignments include arranging new product launches, brand communications for social networks and telcos, and business and trade marketing communications for multinational companies expanding their business in Australia.
Technology, media and telecommunications practice
Upstream has deep, authoritative expertise in both business-to-business and consumer technology communications. Services include positioning and messaging, trade and consumer events, media relations, and on- and off-line promotion. Clients include global leader corporations expanding their businesses in Asia Pacific, consumer tech brands such as mobile phones, niche leaders in sectors such as financial services and education, and companies that are launching new products or brands that are entering new markets.
Consumer, lifestyle, social networking and destination marketing practice
Australian consumers continue to ride a wave of economic confidence. Consumer sentiment remains buoyant and the country’s unemployment rate is at a 32-year low. As recent tax cuts begin to kick in, Australians continue to spend on the latest personal devices and home entertainment appliances. These trends, and others throughout Asia Pacific, are driving demand for branding and communications services as companies reach out for a share of the burgeoning Asia-Pacific market. Upstream's services include brand launches and introductions, marketing campaigns that integrate traditional and new media channels, consumer promotions; and publicity.
Corporate and financial services practice
Capital markets in the key financial hubs of Asia-Pacific continue to expand and develop, driven by strong underlying GDP growth, and the trends of deregulation and globalization. Upstream provides corporate communications and financial communications services to local listed companies and multinationals. In Australia, Upstream provides messaging and media outreach counsel to companies servicing the country’s diverse financial markets.
In China, now all sectors of the financial markets are opening up and Chinese companies seeking access to global capital markets are driving demand for financial communications services. Upstream provides corporate positioning and messaging, IPO communications support, financial relations and investor relations services.
China market entry support (through Upstream offices in China)
Upstream has been serving the needs of multinational clients in China since 2003. Services include messaging and branding consultancy, national and local market communications, vertical trade market communications, promotions, media relations, collateral materials and events. Representative assignments include organizing participation in major events such as the Auto China trade show, CEO visits to China, media briefings, trade and dealer education seminars and product launches.
Web presence/digital marketing and e-distribution
Asia Pacific now has the largest percentage of Internet users (36% of the global total). Australia has the third highest Internet penetration in the world and 75% of households have broadband access. Perceptions of brands and information about companies increasingly come from the web, and Upstream offers clients integrated corporate and marketing communications services that bridge the on- and off-line worlds. Upstream provides clients with a range of services to help them maximize the power of the medium. The company advises clients on their web presence, digital marketing campaigns, search and use of streaming video/webcasts. Upstream operates its own proprietary electronic distribution platform with a regional database of more than 10,000 named journalists and editors that generates revenue from Upstream clients and other companies using the service.
Promotions, events and collateral
Upstream creates innovative solutions for clients that help drive brand image and sales. Services include arranging marketing partnerships, winning product awards, organising special events and exhibitions, arranging speaking opportunities, recommending sponsorships, creating brochures and other collateral, and executing promotions and competitions.